PROBLEM
Redesign website around new brand positioning, new products, and e-store launch.

SOLUTION
• Develop robust Flash website focused
  on new brand positioning
• Enable users to find products easily
  and navigate smoothly between
  SKUs.
• Integrate product section with
  e-Store

RESULT
• Increased sales by driving traffic to
  e-store and traditional retailers
• Achieved significant call-center
  savings by streamlining user access
  to product information