PROBLEM
Tie ditech home improvement loan business to professional stock car racing in a client-driven concept called the Ultimate Racing Room™ that must cost-effectively deliver high-production value to demanding NASCAR fan base.

SOLUTION
• Developed the Ultimate Racing
  Room™ Challenge, a 3D environment
  where NASCAR fans compete to
  design their virtual racing “dream
  room”
• Devised a special locked set of
  authentic racing items that users
  could access only by interacting with
  the financial tools at the ditech site

RESULT
• Daily entrant statistics exceeded
  client expectations
• More than 30% of users who
  submitted a room interacted with
  the financial tools on the ditech site