PROBLEM
Launch new online personals service for AOL and establish a significant foothold in the space.

SOLUTION
• Provided marketing, strategy, media,
  creative, and tracking and analysis
  services to successfully launch new
  entrant
• Rigorously tested and optimized
  creative, reach, placement, subject
  lines and body copy

RESULT
• eDM conversion rates and ad unit
  CTR’s yielded results well beyond
  planned projections
• Rigorous tracking and analysis
  across all channels pin-pointed the
  strongest media for conversions