Bill Sanders oversees Real Branding’s project and resource management practice, leading the team responsible for ensuring that both client projects and internal processes run smoothly and efficiently. His personal expertise and interest lies in systems analysis and integration—closing the gap between strategy and execution. In 2007, Bill was appointed to Real Branding’s Executive Committee, reporting to its Board of Directors.

Bill has amassed over 15 years of project management experience, 10 of which is specifically focused on digital marketing, ecommerce, large scale web development, and integrated marketing. Prior to joining Real Branding, Bill served as the Director of Interactive Services & Project Management for Publicis Dialog, San Francisco. In addition he has held positions as a Principal and Sr. Consultant at ROCG Consulting and as an Executive Producer at Riverdeep.

His client-side experience includes such organizations as U.S. Army Corp of Engineers, Crist Engineers, Mattel, Mattel Interactive, Broderbund Software, The Learning Company, and Riverdeep. His clients have included Sprint, HP, WebEx, Bermuda Board of Tourism, Calistoga, Unilever, Lipton, Disney, and Peet’s Coffee.