Position: Freelance Senior Copywriter

Company Overview

Real Branding (www.realbranding.com) is a San Francisco-based interactive agency servicing consumer packaged goods, entertainment, financial services, B2B and technology clients. Since 1994, we’ve offered end-to-end solutions for competing online, including strategic planning, web site development, media planning and buying, online games, and eCommerce.

Real Branding helps leading companies seize the opportunities that the Internet presents for building brand identity, enhancing customer loyalty and increasing sales and profitability. We’ve attracted some of the best clients in the world. Clients and Brands include: AOL, Corona, SalesForce.com, JanSport, Olive Garden, Quicken Loans, Sprite, Lipton, Smirnoff Ice, Warner Home Video and several others. Due to account growth, we are looking to add to our team.

General Job Summary

You demonstrate strong advertising conceptual skills, both when working with teammates and alone. Fresh, brilliant ideas flow freely and prolifically, no matter the challenge. You have a comprehensive understanding of marketing, advertising and the creative process. You know what it takes to work in the interactive space. Banners, rich media, websites—you’ve done them all. Your headlines are tight and compelling. Your long copy flows and is well constructed. You’re a confident presenter, whether it’s to the agency teams or to the client. You’re good at managing deadlines. You play nicely with others. You may even have won a few awards.

Primary Responsibilities

• Partner with Art Directors to develop concepts
  • Contribute ideas to visual development of concepts
  • Get ACD and Account Management approval on all concepts
• Work with teams to develop strategies
  • Attend client kick-off meetings
  • Research client and competitors
  • Participate in client strategy brainstorming sessions and new business pitches
• Write and edit copy
  • Write copy that supports concepts
  • Demonstrate ability to write in a variety of styles
  • Edit your work and others’
• Present creative
  • Present work in a logical, constructive manner
  • Field questions about your work
  • Gain agreement from those you present to
• Demonstrate effective time management
  • Help set schedules and deadlines
  • Be flexible
  • Meet deadlines
• Familiarity with computers and the Web
  • Knowledge of Mac and Windows
  • Knowledge of browsers
  • Understanding of design constraints on the Web

Education, Experience and Requirements

• 4-year college degree
• 5+ years writing for interactive advertising agencies or equivalent
• Excellent verbal and written skills
• Proven ability to perform senior-level client presentation with clear and substantive speaking and writing skills
• Proven ability to foster communication with clients and agency teams
• Ability to partner with peers in creative, research, strategic services and business development to anticipate client needs by leveraging the newest technologies and marketing solutions

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Real Branding offers competitive compensation, dental and health plan, and a fun atmosphere. Our team is casual, but not with our work. We work hard and fast. We pay attention to details, and quality is paramount. A sense of humor will fit in nicely, and an appreciation for the good things in life is helpful. We are privately held and run a profitable enterprise. We are committed to diversity in the workplace and encourage response from all qualified applicants.

Contact: Please send your resume in plain text (preferred), Microsoft Word or PDF format to: jobs@realbranding.com